I think the brand and portal "product" could have been saved, but I agree the brand and portal could not save the current corporate entity.
The brand and portal is a much smaller company than Yahoo of today and probably the current spin off should have been the original model along with some very heavy layoffs.
My thoughts on saving the portal product, personally were always
- Buy tumblr for ad sales potential
- Buy digg.com and some smaller facebook page style properties to drive traffic and seo to news
- Buy inside.com and essentially make that yahoo news.
- Produce high quality streaming video news content, particularly finance.
- Buy libsyn or podbay. With existing ad data yahoo could do targeted in-audio ads for streaming and download.
- Double down on fantasy sports as a driver of daily visits.
- Rebuild mail. Use it as a daily visits driver / cross promotion opportunity with minimal or no ads.
- Spin flickr off to employees or sell it.
The brand and portal is a much smaller company than Yahoo of today and probably the current spin off should have been the original model along with some very heavy layoffs.
My thoughts on saving the portal product, personally were always
- Buy tumblr for ad sales potential - Buy digg.com and some smaller facebook page style properties to drive traffic and seo to news - Buy inside.com and essentially make that yahoo news. - Produce high quality streaming video news content, particularly finance. - Buy libsyn or podbay. With existing ad data yahoo could do targeted in-audio ads for streaming and download. - Double down on fantasy sports as a driver of daily visits. - Rebuild mail. Use it as a daily visits driver / cross promotion opportunity with minimal or no ads. - Spin flickr off to employees or sell it.