I would say "the more you know about someone like you"...
To me that would correlate with other studies based on first impressions, hiring, etc., where we sometimes subconsciously seek out people like us. Similar to another comment, giving any information about you allows me to put you in a box I have created, whether positive or negative.
To me that would correlate with other studies based on first impressions, hiring, etc., where we sometimes subconsciously seek out people like us. Similar to another comment, giving any information about you allows me to put you in a box I have created, whether positive or negative.