2) It's a plate, not an IV - you still have to make something people want to eat, and then convince them to eat it.
This guy has 20 apps floating around the store... how much analysis and marketing can he really be doing? Then he justifies this by saying it might only take him from "$20 to $30" a day. If you are a company, it is your job to experiment with acquiring customers and determining the ROI on marketing.
The AppStore just attracts a lot of armchair entrepreneurs. Some of them hit gold, some didn't. I'm tired of hearing about all of them.
Entering such an unfavorable contract for mere hope of raking 20 bucks a day? Count me out.