It works for the first person who tries it, because of curiosity. People were probably curious about what could possibly make a silly iPhone app worth $299. The joke (and a hilarious one) was on them.
After a few people do this, the app store will be pushed to allow returns, adding headaches for developers.
The first person who tried it did it years ago, remember the I'm Rich app? The app store also already has returns, you get 90 days (which caused a stir as developers get their money sooner than that so it's theoretically possible to owe Apple money at the end of the month).
It works for the first person who tries it, because of curiosity. People were probably curious about what could possibly make a silly iPhone app worth $299. The joke (and a hilarious one) was on them.
After a few people do this, the app store will be pushed to allow returns, adding headaches for developers.