If they did that, they'd have too many sizes. Just look at jeans: most brands carry 100 or so "sizes", not including variations (tight, slim, regular, loose, baggy, tapered, straight, etc). With women, it's even worse because their body types are even more varied. It's easy to end up with 1000+ variations if a store tries to cater to everyone.
Instead brands cater to certain demographics and their sizes are relative to the body types they try to attract. It's unlikely that a woman who regularly buys from NY&Company would expect something at Lane Bryant to fit them.
Instead brands cater to certain demographics and their sizes are relative to the body types they try to attract. It's unlikely that a woman who regularly buys from NY&Company would expect something at Lane Bryant to fit them.