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My god that is the longest product advertising page I have ever seen, and that includes those long form ads selling those gimmicky products.


I usually enjoy scrolling through Apple's product pages, they're often quite interesting design-wise. This one is way overdone.


The page is so long that I didn't realize it existed. I saw the big "X" logo and assumed the page was still a "coming soon" teaser, so I closed the tab. Only after reading your comment did I realize I needed to scroll to see the content below the fold. :)


Its detection of how far I'd scrolled down was also off; the images kept "popping in" at higher and higher levels on the screen until by half-way down the page they were presumably entirely off-screen because I couldn't see anything else at all. Extremely unpleasant reading experience.


And about 50% of that is just about the camera. Do phone manufacturers still see the camera as the most important thing in their phone? I'd have thought that years of over-promising lowered the customers expectations anyways.


~15mb !




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