Isn‘t this precisely why safe search was invented? I find the „unprofessional hairstyle“ example much harder - you‘d have to first classify all pictures according to minority groups, determine the mix of minority group mix located in the search locale of the user, decide whether the mix should be local, regional, national or international in this case, and then correct the bias in the results accordingly. Seems quite heavy handed and I‘m not sure the results will always please those who seek more social justice. Is Google already doing such a thing now?
Yes, but I'm surprised that there isn't some self correction there. My understanding is that one of the primary metrics goole uses is which link you click on last after searching. If the majority of people searching are white and all people want to see people who look like them, then the top result should be white. But I expect that when black women search, they will keep scrolling until they find the picture that they were looking for. Wouldn't Google want to identify each significant subgroup for a query and put each of their respected "best" search result near the top, and not just show the top 10 results for the majority subgroup?
My (totally uneducated) guess is that most people typing "unprofessional hairstyle" aren't looking for a make-up example they can follow: they're looking for funny pictures.
So if the top ten results are black women (or Asian guys, or British royalties, or whatever), and if they look funny enough, then users will be satisfied and stop looking further. So whatever pictures that went up there first stays there.
Do you want google personalizing your search results^H^H^H^Hspying on your search and browsing history, or giving you the overall best result^H^H^H^H^H^Hmarginalizing your minority culture?
