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Founder’s Club is a good example of the mid-tier concierge services, as it exists exclusively to provide concierge-like discounts for a specific demographic target at a significant enough to overcome the “not enough volume” concern that banks face.

These discount services have one critical weakness for most of us: you must spend at least 10x the membership fee each year on compatible services to benefit from the discounts. If you don’t spend at least $2000/year on eligble costs, paying $200/year for discounts rarely makes any sense once you add up the money saved.

Credit cards try to democratize through “points” but the same math applies when comparing to a debit card.



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