That’s the issue, innit? All the extremely cool tech is the prerequisite for the privacy-invading, democracy-busting, user-hostile, ethics-dismissing business model of the company. You can’t disentangle the “cool stuff” from the “bad stuff,” any more than a dev for the NSA plausibly can, and we as technologists have to grapple with the moral consequences of doing cool stuff for bad people. Or, to quote Tom Lehrer,

"Once the rockets are up, who cares where they come down? / “That's not my department" says Wernher von Braun