I used Spotify at first via VPN and then went for a premium account and it's been around 3 years since then. I know a lot of other folks that did the same (using it via VPN, not really the premium part) and most of them ended up switching the country tab from US to India the day Spotify quietly launched here. Don't have any evidence to back up my claim but I think a large majority of the first 1 million unique listeners are made up of these folks.And also they(myself included) have evangelized Spotify to their friends/family/twitter followers