Speaking to some people in these circles, this is quite likely in direct response to a news piece: "High School Spends $53,000 To Reprint Yearbooks After Students Flash Racist Symbol" [1].
I think this really highlights the stupidity of the "okay symbol". As long as we allow people to change the meaning of words and symbols, this will continue to happen.
When such a large group of people begin using the symbol it's hard to combat, but a few people on the internet with a small amount of usage should be easier to combat.
From their perspective, whether it is bait or not, they only benefit from commenting on it. People buy into their news media if it either asserts what they already believe to be true or outlines something outrageous.
This news coverage is just the beginning, but it'll probably fizzle out because it's a lose-lose for news media. It has also been started in public and is easily debunk-able.
The most brilliant counter to this I've seen is replacing the "it's ok to be white" paper that was removed with a blank piece of paper. Hopefully, once seeing blank paper is sending people to the campus police, this can all come to a truly ridiculous end.
/pol/s campaigns can work surprising magic. The okay sign worked reasonably well. And still the "it's okay to be white" continues to make people mad on both sides. This one.. it'll be more difficult.
/pol/ works magic b/c everyone is so far up their own ass, utterly humorless, and can't look at things in context. Nuance and context have eroded in favor of absurd, rigid tribalism. And /pol/ pulls on that thread constantly. And as a progressive (at a high level - a BLM, OWS, #MeToo supporting) - i find it utterly amazing. The inability for the left and the press to have nuance, take things with a grain of salt, have a chuckle from time to time (even at yourselves), is their greatest weakness right now.
If they succeed yet again it will only be more evidence Western civilization has gone completely off the rails.
(The first time around they managed to convince nearly the entire left wing community that the universal "okay sign" was a symbol of hate. Yes, that was them too.)
I don't think this will work. Excuse my nonsense logic but the swastika works well as a symbol of hate (despite having other origins and meanings) in that it has a single center with coherent angular spirals, the center signifying the ego and the spirals signifying logic and order complying with it... or something.
The hashtag has an empty center and four equal points that sort of radiate in multiple directions... seems more oligopolistic and ambivalent than totalitarian and opinionated.
[1] https://www.huffpost.com/entry/high-school-yearbooks-racist-...