> The problem is that bookstores charge too much money.
What exactly do you expect them to do? Do you have any idea of the overhead of running a bookstore? It's easy to say that Borders should match Amazon's price, but if you take one look at an Amazon fulfillment center, you'll see a gap that simply can't be closed.
What exactly do you expect them to do? Do you have any idea of the overhead of running a bookstore?
I suppose he expects them to go out of business. The cost of operating a bookstore is irrelevant to the buyer - if the overhead is such that they can't either compete on price or otherwise differentiate their product or experience to justify the cost difference, then abandoning the business model seems like the only choice.
What exactly do you expect them to do? Do you have any idea of the overhead of running a bookstore? It's easy to say that Borders should match Amazon's price, but if you take one look at an Amazon fulfillment center, you'll see a gap that simply can't be closed.