Anyone else a little put off by the sentence, "To put that another way, if Google managed to scoop up just 2% of that industry they’d have more than doubled their revenue"?
That sounds an awful lot like the refrain from naive entrepreneurs to investors: "the market is 100 billion dollars; if we capture 1%, we're a billion dollar company!" In fact, I think we could describe it as a basic entrepreneurial fallacy.
OTOH, Chrome went from 1.5% market share in Jan 2009 to 9.9% at the end of 2010. So I'm not going to say they can't do it, but I think Matt's piece is weakened by the presence of the 2% fallacy.
That sounds an awful lot like the refrain from naive entrepreneurs to investors: "the market is 100 billion dollars; if we capture 1%, we're a billion dollar company!" In fact, I think we could describe it as a basic entrepreneurial fallacy.
OTOH, Chrome went from 1.5% market share in Jan 2009 to 9.9% at the end of 2010. So I'm not going to say they can't do it, but I think Matt's piece is weakened by the presence of the 2% fallacy.
I do agree with the overall gist, however.