I'm not seeing the win here. I think it's not a very compelling product. The message may be that they are so good at doing the store that they have been able to sell the product despite the significant downsides:

1. Small market for adult stuffed animals. 2. Rather high price. 3. Large variety of product probably drives up costs.

If you can sell ice cubes to Eskimos, that's great for your marketing department, you'd do even better with a better product.