Cheap Nokia GSM phones are probably much easier as they just have to throw in a SIM card and replace the vibrate motor with a connection to the detonator
Maybe if the world wasn't already awash in a sea of GSM phones. As it stands, I'm sure the incremental cost of acquiring an active GSM cell-phone is very much less than $50 (and probably comes closer to free).
To be exact, this particular price is likely slightly subsidized by AT&T because they expect to make money on your airtime use. For a better comparison, you'd have to find an unlocked, unbranded phone which doesn't come with a carrier SIM.
http://www.sparkfun.com/products/10138
$50.