If I tell a designer to recreate Amazon.com's front page as a Photoshop PSD, they could probably do it in under an hour.
If I tell a designer to create the front page of a feature-packed, online store where every tiny decision has a significant impact on sales figures, and the process has to be run past (and work for) countless people within the organisation - no one is doing that in under an hour!
In this case, there's every chance that the actual decision making process was "resize logo or part of logo to fit a small square", but there's also a chance that other options were considered, a couple of meetings were held to get it approved, etc.
If I tell a designer to create the front page of a feature-packed, online store where every tiny decision has a significant impact on sales figures, and the process has to be run past (and work for) countless people within the organisation - no one is doing that in under an hour!
In this case, there's every chance that the actual decision making process was "resize logo or part of logo to fit a small square", but there's also a chance that other options were considered, a couple of meetings were held to get it approved, etc.