Two billionaires walk down the street. They spot a charity drive.
Billionaire A hands over a $50 note, then asks for change. He is planning to donate $20. A reporter captures this moment, and the next day the news is about how much of a cheapscate A is. A proceeds to spend $10000 in PR crisis management.
Billionaire B keeps his head down and pretends he didn't see the charity. Nobody bothers him.
Billionaire A hands over a $50 note, then asks for change. He is planning to donate $20. A reporter captures this moment, and the next day the news is about how much of a cheapscate A is. A proceeds to spend $10000 in PR crisis management.
Billionaire B keeps his head down and pretends he didn't see the charity. Nobody bothers him.
Total donations to charity: A:20 B:0
Also the reporter gets a payrise.