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I think you're thinking of marketers/advertisers, who are not, in fact, compensated based on performance.


Is there a location that you can attach to this state of affairs? Because it's definitely not true where I live and work.


That’s not true. Marketers these days increasingly have revenue targets


Target-based compensation (i.e. “getting a bonus if the project succeeds”) and performance-based compensation (i.e. “working on commission”) are different things. One directly rewards effort; the other (mostly) rewards office-politicking, by e.g. finding your way onto projects on the cusp of success.


No. Lots of marketing is directly tied to revenue generated and get compensated on their direct ability to generate pipeline. It's directly tied to performance.




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