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This reminds me of an anecdote a friend told me: This friend dedicates his time in going to very rural areas/towns here in Mexico to implement government programs.

At some point in the past he got to a town were the cantina had just gotten the only TV in town... apparently people in the town were generally happy, and they had everything they needed... so in their view they were not poor.

But once they started watching TV, they started seeing the Nikes, the fridges, the trips to Europe and all that "stuff" that they couldn't get... and there they started to ask why couldnt they get all that and thus started feeling poor.

Amazing what advertising can do for perceived "needs"



Another example, Apartheid South Africa got TV in 1976, six months later the riots started, coincidence? I think as soon as black people in South Africa could see how black people in America lived, they truly realized how bad they had it. Here it contributed to the undoing of an unjust government, so it's not always a force for evil.

I think the most dangerous thing to North Korea is western media. I know the South Koreans like to float DVDs over on balloons and things, but the US would be smart to get into that in a big way.


I was listening to the Unchained podcast when DPRK defector Yeonmi Park was a guest. She escaped from the DPRK when she was 16 and just having watched the movie Titanic (that her uncle had gotten hold of) once as a kid influenced her thinking a lot.

https://unchainedpodcast.com/yeonmi-park-on-why-doing-busine...


I started reading that transcript and my BS detectors were bouncing off the charts. I think she's peddling a profitable narrative; from other sources [1], it seems clear that her position in NK was privileged in relative terms. No doubt she's had hardships, but all her incentives as a professional - what, exactly? witness? victim? - are to exaggerate the harshness of her experiences.

[1] https://thediplomat.com/2014/12/the-strange-tale-of-yeonmi-p...


Honestly I think the same way about that too, but there is just far too much video evidence against North Korea to suggest that these people are lying. Being well off in North Korea does have it's perks, but being essentially what is their middle class equivalent still is terrible. These people usually end up in Millgram experiments basically where they HAVE to do things they morally do not want to but cannot refuse because they'll lose their financial status and be stripped of their position or thrown in a camp.

Anything said about NK is not an exaggeration. So much so that South Korea has a television station dedicated to defectors who make shows themselves and produce loads of content exclusively for helping defectors acclimate to the culture as well as smuggling efforts to let them know it's better on the other side. Many of them as well are volunteers.


Oh I don't think things are great in NK, and they're probably dire for the peasants, but her story specifically is very shaky.


I heard of a similar story from my history teacher, but with eastern block and the show Dallas. From what I remember authorities were hoping that it would show the decadence of the west, but I think people mainly saw the higher living standards.


IIRC they were oil moguls. What I found confusing was that guys that were complaining of their salary, like policemen, lived in 2000 sqft houses, like in the show with a kid named Urkell.


When was this apparently being aired, and in which country?

At least in Hungary a dubbed version of Dallas was being aired in the mid 1990s well after the Berlin Wall fell.

I even remember my brother jokingly asking a Hungarian at the time if she wanted to know who shot J.R. and she answered immediately with a very loud, "no!"


The East German communist regime lost to West German television. Comparing your 10 year wait period for a Trabi with the latest BMW made by the same ethnic and cultural group just a few miles across a fence living in a prosperous capitalist system was all the daily reminder East Germans needed. I remember how in a village in the North in 1982 they erected a giant TV antenna pole for better reception...


They probably got more of their aspirations from sitcoms featuring black families and less from advertisements.


Yes, I suspect so, I was speaking about TV in general, not advertisements, which could be confusing given the posted article.


anti-apartheid struggle started way earlier though. TV may have helped break some of the propaganda of the government


I don't doubt it.


I can't remember if it was a Vice or BBC documentary but it was about how basically the poor nobody sees live. I mean the most prominent thing they mentioned was how Kim Jong Un inherited a functionalist government that didn't exist with his predecessors. Also a lot of people stand up to police or even fight back even though the cops could very well throw them in jail. The cops don't because often times a crowd of, essentially peasants, will show up not caring if they go to. So the cop realizes getting beaten up and mugged is not worth this.

I feel like if Kim Jong Un dies in the next 10 years and he doesn't have a designated successor, it'll turn into a Junta like Thailand or possibly even ones like Argentina or Portugal where they end up reuniting with South Korea.


I think a percentage of North Koreans undeniably know what the real world has that they lack, but remember compared to other countries which managed to throw off their shackles, this is a totalitarian regime. There is no contact with the outside world, widespread spying, and brainwashing.


That raises profound and fascinating philosophical questions about the nature of knowledge and happiness. I wonder how many of those people would choose to forego the knowledge of what they don't have if it meant they would be happy again. On the other hand, is that even a meaningful question to ask, given it's not possible?

Which of course leads to the ethical question: is it right for people to live in ignorance if it makes them happy, it it's not their choice? Is it fundamentally better for people to be happy rather than aware of massive inequality (up to and including significant poverty)? How much would be appropriate to hide, for how much additional happiness? Is it better in the long run for some to be unhappy if it brings attention to inequality?

I don't have any of those answers, but they're interesting and challenging questions.


You're missing a key factor. It's not "knowledge of what they don't have" that advertising brings. Advertising is highly sophisticated psychological manipulation, refined over that lat 100 years, that invents "needs" and "wants" in the target subjects. Much of that manipulation is preys upon and creates in securities, inflicts unhappiness and other manufactured "ills". Then promises to relieve them if you buy.

It's artificial. If they just had knowledge, like say wikipedia or ad blocked internet. They would be wanting real things like education, health care, self-determination, not Nikes.


There is the obvious plug to the Century of Self documentary, if someone hasn't seen it yet but is interested in the subject of "creating needs and wants": https://www.youtube.com/watch?v=DnPmg0R1M04 or https://www.dailymotion.com/video/x2d29tf

The documentary relates "The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires."


You’ve fallen into the fallacy of equating availability of advertisement to availability of knowledge. Knowledge is supposed to be a direct result of some observation of reality, advertising is usually a created and modified reality designed by someone (who is using their knowledge of the psychology behind it funnily enough) which displays the product or service as a requirement for improvement of the person being advertised too’s life. The goal of advertising is to sell, the result of knowledge is to understand. Two very different things.


> is it right for people to live in ignorance if it makes them happy, it it's not their choice?

I wouldn't pretend to answer if it is "right" (what does it even mean), but a lot of people already do live in ignorance. Maybe not in the straight way of ignorance of not being able to recollect some information, but certainly in terms of assigning certain labels and judgements to it. So many people watch a TV with someone having a great time and think/feel to themselves things like "they stole the money somehow to get there", "they had rich parents", "they are not happy anyway", "life is unfair, they got their riches through unfairness", "money is the root of all evil", "money brings unhappiness", "it's not their real life, just some fake instagram story" etc.


We all live in ignorance. Our most epic skill is to work with incomplete information. We use to praise people for being able to do arithmetic in their head or memorize large amounts of information. The computers showed that those abilities are only challenging because we lack the "design" for it.

Advertisement, like Instagram or facebook is tailored to give us the impressions the Joneses are doing much better for themselves. Some of this is true, some is designed to tap into this emotion.

I actually woke up 30 min ago iterating over all the things I didn't get in life that most other people had in abundance. It's not the first time I pondered that. After the excuses you mention above I always come back to a thought I had when I was I think 6 years old:

Other peoples lives, their expectations and their opinions are not really all that interesting or important. They could be if they put minimal effort into creating or evolving them. In stead they just copy this stuff from the next guy without review - then dedicate their lives to living up to them.

I consider myself extremely privileged to escape from that formula. I've never written it down before but happiness now starts with having oxygen to breath, then comes having water to drink, food and a place to sleep share the 3rd spot, 4th is having the mind set to think about something, 5th is a sense of safety and the privilege to implement the thoughts, 6th is to be able to share the thoughts and brainstorm, 7th is to have good people in my life, 8th is to be able to pay my bills, 9th a decent set of garments etc

Having what other people are having is still on the list some place but to have 1-4 makes for a fantastic life. 5 includes health and fitness. The rest is really just nonsense by comparison.

What I'm trying to say is that satisfaction is overrated. You get only so much of it, trying to optimize for it just diminishes it.

> the survey question “How satisfied are you with your life?”

Not satisfied? Well good! Time to accomplish something!


Some of those 'false' narratives are generalities that are not too far away from the truth. It is true that pursuing money does not bring happiness in itself if one is blinded by the pursuit and does not know when to stop. It is true that rich people's offspring are also rich. It is also true that a lot of what's on TV is fake or generally falls into these patterns. Just at Hollywood for example


I don't I know the answer is that difficult.

1) Prime Directive: don't introduce knowledge that will make someone's life harder or more complicated if you don't have to.

2) If they have the means to get that knowledge, you're now obligated to fill in the disparity between your quality of life, such that they can be at least as happy as you are.


This way of thinking is founded upon the notion that blissful ignorance is something societies should strive towards.

Without unfulfilled desires, there is no room for self-actualization. See: Maslow’s Hierarchy of Needs


This is less about what one should want for oneself than what one owes others whose lives they are disrupting with their presence. If you take someone's innocence, you have a moral obligation to their mental well-being.


The ethical question gets to the point of it. IMHO, I think they should be able to choose either or not to "take the red pill".

Thinking about long term, the life of their children, perhaps their children's children, is likely to be significantly enhanced when things like access to healthcare and education become a possibility.


I recommend remaining in ignorance of how good it feels to take heroin. You don't want to know


The Catholic Church has thought long and hard about this, and came up with purgatory.


Another personal anecdote: once I stopped watching TV I stopped feeling self conscious about driving a 10+ year old car, and no longer yearned to buy a new one.


That helps explain how much advertising is done for durable goods that we only buy every X years.


Driving a newish car is a pretty good idea though, they are generally way safer.


If you are talking about one from the 80s probably yes, 2009 not so much.


I don't think this is correct. A lot of the new driver assistance technologies are having a significant effect on safety:

https://www.cnbc.com/2017/08/22/new-report-shows-how-many-ac...

These features are new in the last 10 years, some are new in the last couple years, and they are continually improving.


It’s not showing up in fatality rates. 2009 had 1.15 deaths per 100 million miles, 2018 had 1.13 but that difference is just noise. With 2014 down at 1.08 and 2016 up at 1.19. https://en.wikipedia.org/wiki/Motor_vehicle_fatality_rate_in...

Of course plenty of older cars are still on the road, but collision avoidance systems have been on the roads for years and don’t seem to be having significant impact.

Granted, driver behaviors may be getting worse, but going back further and you see significant declines which just stall out around 2009.


> It’s not showing up in fatality rates.

Fair, it does seem like the overall statistics don't show this. I'm having trouble squaring this with the data showing that these technologies are preventing accidents.

> Granted, driver behaviors may be getting worse

I wonder whether the top quartile is getting significantly better (thus resulting in the great "crashes avoided" numbers that these technologies claim) while everyone else is getting more distracted with their cell phones, causing an overall increase in the average number of crashes.

This goes into a bit more detail, suggesting that pedestrian fatalities due to more SUVs could also be driving the increase in fatalities: https://www.theverge.com/2018/10/3/17933536/traffic-death-cr...

So it could also be a "safer for me, more dangerous for you" situation too with these new vehicles.


It might also be that fatal accidents are much harder for automated driving systems to prevent. They could drastically reduce parking lot fender benders or low speed rear end collisions, but those are ultra low risk.

Someone doing 140+MPH is going to receive minimal benifits from 1/8th of a second of early breaking before hitting a tree. Similarly, losing control on ice and driving off a cliff, or getting hit with a jackknifed semi truck etc.


The effect appears to be negative if anything. That article is starkly (and suspiciously) alone in its conclusions, if you look at what's been happening statistically over the last few years.

The systems will get better, but for the time being, they mostly serve to let drivers think they can get away with paying even less attention to the road than usual.


This is a "get off my lawn" sort of comment, but:

Easy cars are making worse drivers. People rarely check their blind spot now because the little light on their sideview mirror lights up instead. People are less concerned about driving unsafely because their cars are thicker, heavier, and bigger than the other participants on the road. This has been especially troubling to watch develop from the bike lane, as visibility shrinks and auto manufacturers don't seem to test extensively whether their onboard radar can detect cyclists and pedestrians. It's created a very strange experience of driving where the person inside does not share the same reality as the outside except when their car is within 2 feet of another car. Cars are cages, not only physically, but mentally too.


Let's not fall into "cager" rhetoric. I've been on the opposite side of that where I've rolled down my window to ask some cyclists to not dwell behind my A pillar when driving in the city, just to be ignored.

We're all locomoters, and we have finite road to share, but I do agree that some of these safety systems are probably having a deleterious effect on driving skill and overall awareness in that all the driver assist mechanisms are not being treated as instruments that can fail. They should be considered no replacement for human attention, which I think is unfortunately what is happening. Similar to how safety device advances in football have actually made the injuries more severe due to the players taking greater risks.

As long as we're all on the same infrastructure, we've all got to commit to respecting each other's presence. Cyclist and motorist alike.


I agree with the rest of your comment, but

> respecting each other's presence. Cyclist and motorist alike.

I truly hate the equivocation rhetoric used in these discussions on mobility because they obfuscate the insurmountable power dynamics at play. Let's fall into cager rhetoric; cars are cages now more than ever.

Cyclists aren't obligated to respect motorists if motorists act with scant care toward the cyclists' lives. Yes, yes, "not all motorists" just like "not all cyclists" but it's hard to overcome the difference between a 1000kg car and a 10kg bike. Reciprocity, man. Have some respect for the power you wield behind the steering wheel.

When I ride, I already do so under the assumption that the cars have absolutely no idea I'm there despite me following all traffic laws to a 'T'. And I'm still right-hooked at least once each way to the gym (20-30min ride on a 4-lane road). Most recently I was riding next to a cop one time when the person in front of him not only overtook me within 3ft but also swerved into the bike lane multiple times ahead of me. I approached him and raised my concerns, and was met with an absolute deadpan stare before he drove away without a word.

My argument is not one that supports cyclists behaving aggressively toward motorists.

It should be mandatory during driving school to spend some time on a bike on busy roads.


This is not a case of respect on the road.

In 49 states a driver making a right turn should enter the bike lane before their turn. That’s what the dashed lines mean. However, it’s very rarely been taught in drivers ed and to my knowledge there has never been a major public safety campaign on this issue.


People rarely check their blind spot no

True, and another facet of the same problem is that blind spots are getting bigger by the model year, as automakers take the cheap way out and raise their belt lines to meet side-impact regulations.

We will all be driving around in tanks before long. I guess that's supposed to be a good thing.


> We will all be driving around in tanks before long.

Car doors are close to a foot thick now. The cars are getting huge which means more space is occupied by the streets (increased lane width and space in intersections for larger turning radius), the parking lots (larger parking spots and wider spaces to drive between them), etc. The mental isolation between driver and environment is growing and does not seem to be decelerating. I'm convinced that maybe 10% of all drivers (in my area, suburban SV) pay any attention to what's happening behind them. They don't have to care, so they don't!

Cars are devouring mobility.


Aren't we seeing our first requests from manufacturers to remove sideview mirrors entirely? To be replaced by cameras and video screens.


Not necessarily a bad thing, see my other comment about how ridiculously bad exterior visibility is becoming. It seems that each new model year brings higher beltlines, less glass... and more distracting "safety" gadgets that only sort of work.

Few drivers use their mirrors, and even fewer adjust them properly, so they might as well be next on the chopping block.


We've been seeing those requests for awhile now, e.g. this from 2016:

https://www.oemoffhighway.com/electronics/sensors/proximity-...


Are these in use now?


2012 -- electronic stability control made a pretty big difference. Past that, the jury is out.


Mandatory that year but common before that.


Said succinctly: Comparison is the thief of joy


One of my favorite sayings is "never compare yourself to others, for it will make you both vain and bitter. There will always be someone worse than you, and always someone better."


Ive always felt quite the opposite: comparing myself to those better off than me motivates me and to those worse off makes me grateful for what I have. This started pretty immediately after I entered the workforce. I don't know what accounts for me ending up on the win-win side of the coin, but I'm evidence that you can't take for granted that the lose-lose situation you describe will happen.


It's probably more accurate to say that it's a quadrant with the axes being 'comparison' and 'gratitude'. Being high on gratitude and high on comparison accounts for your quadrant of possibilities. It seems like the moral is to either be lower in comparison, or higher in gratitude. Or both :)


I saw this on a television show (don't remember which one), but a father was scolding his child who was complaining about another child having more candy or something.

He said: "The only time you look in your neighbor's bowl is to make sure that they have enough. You don't look in your neighbor's bowl to see if you have as much as them."


That was on Louie.


Example: Comparing engineering salaries :/. It can be addictive and disheartening to look up salaries and see giant numbers.


Perhaps I’m unusual, but other people earning more than me doesn’t dishearten me. My first job after uni was UK national average for all adults, so I felt well off even on “only” £24k in 2007, but ever since then, no matter how much I get paid, other people keep telling me I don’t earn enough.

If anything, the idea of earning twice as much feels weird rather than aspirational.


Perhaps some of them also meant you don't earn enough in the sense that they feel you're worth more than what you're being paid, which can be a reasonable belief.

But I suppose that in of itself can be unhealthy if taken too far.


This happens with me and I’m not proud of it.

I make a pretty healthy salary working in the valley, certainly higher than most. But of course there are plenty people that make more. When I see these I get that brief sense of negative emotion.

I don’t like it but not sure how to control it either. Except I guess not look up engineering salaries.


Sounds a lot like the Chinese film 'Ermo'.

"Ermo is a hardworking village woman in the northern province of Hebei, who makes noodles to feed her husband and child. When her neighbor buys a brand new television, she is consumed by dreams of owning one herself. Desperate to own the largest television in the village, she becomes obsessive in her desire to earn money, eventually leaving the village to work in town. Her efforts to earn enough money damages her health and her relationship with her family."

https://en.wikipedia.org/wiki/Ermo


Thank you for sharing this. My personal take-away is that advertisment and even worse marketing are a plague to our society.


I’m not sure if it’s just the TV, but definitely exposure to what’s out there can have this effect. I’ve seen family members that were generally happy with village life (developing country), until they get exposed to what’s in the modern cities. This can be from TV and other media but often times it’s just visiting or living there.

I have cousins that would be considered modest down to earth people that were generally happy etc. Live in the city for a while because of school or work and a few years later are completely different. Much more superficial, materialistic and I guess shrewd.

Not sure what the answer is. The change is negative in my opinion. But keeping what’s out there from them isn’t right either.


We should strive to take away the option of knowledge from the poor, so they can be happy with their place in society.


We should strive to lie less to the poor about what they need to possess.


We should strive to lie less period! Not only the poor are lied to, the middle class is the main target IMHO


Like access to health care?


False advertising is already illegal.

Other than that, there's nothing wrong with creating desire for something. It's ultimately up to the people to make their own choices.


Blatantly false advertising is illegal. There's a lot of room between "blatantly false" and "valuable and informative". That's why we have upvote and downvote mechanisms.

Also, I understand not everyone believes this, but I think there is something morally wrong with the form and scale of manipulation that modern advertisement brings.


Advertising doesn't contain knowledge. It's like a stopped clock: even when it's correct, you don't know it's correct, because most of the time it's not correct.

And more critically, even when it is correct, it's not the complete story. I've never seen an ad that admits that their competitor's product is cheaper, or better. In fact, most ads don't even want you to know their competitor exists. So let's not pretend advertising is about "giving knowledge to the poor". That's just an odious lie. If it were about giving knowledge, you'd by trying to tell the whole story.


The knowledge is that product exists, followed by its purpose, features and benefits to you. Why would they tell you about a competitor?


Can't help but notice that the product's flaws isn't in that list.

I think the point is that advertising is providing you an ideal imagery to drive you to buy their product, truth and knowledge be damned.


Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw? The product is released as designed, with no obvious issues.

Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.


> Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw?

That's one part of the issue. A company's product might be the best product for some people's needs, but there might be another product that fits the needs of some market segment better. But the company doesn't care if their product is the best for that segment: a sale is a sale. They'll advertise the strong points of the product, ignoring the properties of the product which might make it unsuitable for some consumers. This doesn't benefit consumers.

This might all seem obvious, but there are people on this thread who think advertising benefits consumers.

> What would a company consider a flaw? The product is released as designed, with no obvious issues.

This is really, really not true, and I am not entirely sure you are making a good faith argument here. I work hard at my job, but I've never released a product that didn't have bugs and tradeoffs.

> Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.

Your decisions are only as good as the information you have, and advertising deliberately gives you wrong or incomplete information.


> "I've never released a product that didn't have bugs and tradeoffs"

Bugs are not known flaws, otherwise you should fix them. What's the warning, that nothing is guaranteed to be perfect?

> "advertising deliberately gives you wrong or incomplete information."

Incorrect. False advertising is illegal. Trade-offs are subjective to you. What's considered complete information is subjective to you.

Consumers benefit from the knowledge of that product existing and its features. Whether that product works for you is your choice. If you need more info then go research it. Nobody is going to magically tell you what's best for your life, that's your responsibility.


> Bugs are not known flaws, otherwise you should fix them.

That's not reality. Sometimes you don't have budget, sometimes there isn't a clear solution, etc.

> Incorrect. False advertising is illegal.

Haha! Okay buddy. Not sure what country you live in where that even pretends to be true, but our US companies are happy to break laws in that country to lie to you.

> Whether that product works for you is your choice. If you need more info then go research it. Nobody is going to magically tell you what's best for your life, that's your responsibility.

Sure, but let's not pretend that advertisers are our helpful friends here. They are our opponents, whose misinformation we have to constantly combat in order to find useful information to make informed decisions.


So the problem is companies that knowingly put out products with bugs and lie in their ads?

Your concern isn't about advertising then, it's just shady companies.


Is there any other kind?


You know there is, but if you really think every company is shady then there's nothing to discuss anyway.


They would tell me about the competitor if they were actually trying to help me. My point is that advertisers are not trying to help me.


Advertisers are just companies and people doing the advertising, and they're only trying to tell you about their product (which helps you in it's intended function).

Where did you get this requirement that they must help you with your entire shopping comparison? Why would they do that for free? It's your responsibility to learn about what you need and make the decision that's best for you.

Also there's plenty of marketing that does help, for example the entire field of content marketing where educational and informative content is posted with a minor sponsor mention.


> Where did you get this requirement that they must help you with your entire shopping comparison? Why would they do that for free? It's your responsibility to learn about what you need and make the decision that's best for you.

Agreed.

The problem is that on this thread there are a bunch of people trying to say that advertising is helping customers.


It is wrong to say that it doesn't contain any knowledge even if it is not the primary intent.

Incomplete and often deliberately misleading but there are actual gains to it. If you were in Cuba and saw an ad for the zero to sixty time of a mini-van which emphasised cargo space that was better than a hotrod.

Pretty much any interaction with reality even if pure lies can contain gleamable knowledge from analysis even if it is "they expect us to believe this crap".


Maybe we can just create a lower underclass that we make too stupid to care for growth by subjecting them to alcohol during pregnancy and provide them with drugs that will simply allow them to be content by being.


FAS is correlated with low socioeconomic status of the parent(s). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3860552/

Likewise, poor educational outcomes not caused by FAS are also correlated with low socioeconomic status of the parent(s). And we already have the "content by being" drugs -- tobacco, alcohol, and television.

If that doesn't look like a permanent underclass that we're snowing with Soma, I don't know what would.


In all seriousness, Brave New World is an excellent book. It's quite startling how much Huxley got right (and also what he got wrong, instead of soma we actually got the complete opposite with an international version of American prohibition). The general premise that it's easier to keep the population ignorant by barraging us with endless trivial rubbish than than 1984-style authoritarian "Ministries of Truth" is spot on I think.

Huxley is definitely on my top ten list of favourite authors.


True but I always see TV, social networks, 9gag and tiktok like apps as soma. I take a gramme and only am.


Is this a Brave New World reference?


Yes :)


Yes, inequality only makes people unhappy if it is visible. Ergo, instead of asking developers to incorporate affordable housing, we should be encouraging more gated compounds.

I could put a /s here, but it could well be literally true.


Now everyone has a TV in their pockets with infinite ads. IG, FB, Tinder, etc.


It's interesting that you think that. I have a TV in my pocket with no ads. It's what I always dreamt of!


Isn't this the desired behavior of a complicated consciousness?

I always thought that being real, as in being in contact with reality, knowing what is going on - is one of the main characteristic of a quality consciousness, as opposed to an inferior one which is lost in it's own illusions. So then of course a good consciousness could react (including emotionally) to a different landscape of reality? To new information about what reality is, what is possible in life, what activities can be done, what experiences to be had etc? This is by design and the desired behavior, no?

Also I don't think that happiness is in such direct linear correlation to this, despite of some anecdotes - there are a plenty of rich unhappy people (who know that they are the richest on the planet, who know they have it good, because on TV they see people doing less interesting things).


That's why the old Soviet Union tried to jam western TV broadcasts leaking over the border.


The thing is they should see what they CAN have and they should wonder WHY they can't have it. Then maybe they can do something about it. Because simply one of the main reasons why Mexico does not have a higher standard of living is absolutely not becasue the Mexicans are lazy or dumb. It is because of the immense amount of corruption in their government; I think once they start to learn the source of their state of being they might decide to to try and really change it.


You can’t put it back in the cage - just like working in the movie industry changes the way you look at movies, advertising changes the way you feel in society.


It is not just advert, I think there is similar pattern to knowledge of something better exists. The internet, or Social Media with instagram, Facebook etc, has make you realise how much better something / life could be.

All that stuff you couldn't get.

Ignorance is bliss.


Maybe we could blind all the poor people, that way we don't need to buy them decadent luxuries like refrigerators.


The more I think about it, the more I'm convinced advertising should be regulated.


advertising is regulated


*more regulated, my bad.




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