I personally think advertisers knowing more about preferences is better than if they know less.
Every day we are exposed to crapload of advertisement that are in no way related to me and what those ads do is only annoy me. But there is nothing I can do, I cant turn off all the ads on Time Square, or pay the TV network to turn off all of the ads on my favorite tv channels, same for radio (thanks to adblock I manage to get rid of large portion of ads on the web).
If advertisers knew that I am a male ( a no secret, nothing I would hide) it would escape me from being exposed to all of the annoying ads of pads, make up, and other women centric products. that only would be a huge relief.
If advertisers knew I am straight ads for gay social networks would not come up on facebook for me.
I can state at least 10 more points.
The bottom line is, as long as a certain lines are not crossed (like diseases, home address, etc.) letting advertisers know more about us could be good.
Every day we are exposed to crapload of advertisement that are in no way related to me and what those ads do is only annoy me. But there is nothing I can do, I cant turn off all the ads on Time Square, or pay the TV network to turn off all of the ads on my favorite tv channels, same for radio (thanks to adblock I manage to get rid of large portion of ads on the web).
If advertisers knew that I am a male ( a no secret, nothing I would hide) it would escape me from being exposed to all of the annoying ads of pads, make up, and other women centric products. that only would be a huge relief. If advertisers knew I am straight ads for gay social networks would not come up on facebook for me. I can state at least 10 more points.
The bottom line is, as long as a certain lines are not crossed (like diseases, home address, etc.) letting advertisers know more about us could be good.