Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice.
That's the premise behind the (in)famous "long form", and also why they are so successful (even if generally despised.)
Why the confusion? Why all the cramming of information? Yes! Good Content/Service, but also keep it simple. If I have to read a "chapter" on what you do, or play with four widgets to "learn" more, or visit your blog and troll for topics of interest, then I'm already turned off. I want to know if it's a product I can use/sign up for in less than 30 seconds -- speaking of which, there's a good chance you'll snag me if I'm 30 seconds in and still with you.
That's the premise behind the (in)famous "long form", and also why they are so successful (even if generally despised.)