The problem these attempts try to adress is that it's not a real choice: doing that would likely end your business, while boycotting would have little effect on google/Facebook. So it's a power struggle where one side doesn't really have a choice, because the other side has all the power.
> So it's a power struggle where one side doesn't really have a choice, because the other side has all the power.
You do have a choice though. You can choose not to use google ads and stop performing SEO and drive business in alternative ways. Further, there are more search engines than just google. If your business model depends on google it may be time to rethink that strategy. Any competent marketing strategy would rely on diversified channels anyway.
