"There is little difference between personalization and the relevance of search results."
Even if you're a Sailor Moon fan, you might actually be looking for information about the rock rotating around this planet when searching for "moon". In the same vein I might be a liberal but be looking for a multitude of opposing views and ideas when googling "core values of NRA members".
Oh btw, we engineers, our algorithms, aren't smart enough to foretell people's inclinations based on their past habits, we also can't read minds. The increasing use of personalization as a factor for relevancy will, imho, lead to user dissatisfaction, precisely because they make shoddy assumptions.
Believe it or not, but some people also want to be surprised and learn new things. YES. We exist!
"There is little difference between personalization and the relevance of search results."
Even if you're a Sailor Moon fan, you might actually be looking for information about the rock rotating around this planet when searching for "moon". In the same vein I might be a liberal but be looking for a multitude of opposing views and ideas when googling "core values of NRA members".
Oh btw, we engineers, our algorithms, aren't smart enough to foretell people's inclinations based on their past habits, we also can't read minds. The increasing use of personalization as a factor for relevancy will, imho, lead to user dissatisfaction, precisely because they make shoddy assumptions.
Believe it or not, but some people also want to be surprised and learn new things. YES. We exist!