Personalization can, however, fail. I have a German IP address which causes Google to show me predominantly German search results. That’s not what I want at all most of the time.
There are ways to sort of get around that but they are cumbersome and they don’t always work right.
Google is pretty good at figuring out what to show you depending on the language of the search terms you are using. When there are German words in my search query Google will show me predominantly German results. That’s to be expected, that’s what I want. The problem is that Google seems to use my location (IP address, maybe also the language of the interface and whether I’m using google.de or google.com) and override that behavior so that even if I’m using english words in my query it will nevertheless show me predominantly German results.
There are ways to sort of get around that but they are cumbersome and they don’t always work right.
Google is pretty good at figuring out what to show you depending on the language of the search terms you are using. When there are German words in my search query Google will show me predominantly German results. That’s to be expected, that’s what I want. The problem is that Google seems to use my location (IP address, maybe also the language of the interface and whether I’m using google.de or google.com) and override that behavior so that even if I’m using english words in my query it will nevertheless show me predominantly German results.