Can you even buy a standalone copy of Word or Excel anymore? You can't subscribe to them individually and you can't buy them individually so what does it matter if there is 5 *.exes or 1?

Which is not really relevant or interesting.

A product is not necessarily a program (an executable).

A suite can be a product too, and you can absolutely sell a suite as a single SKU.

In fact that's exactly what MS does 90% of the time, and it even used to sell it in shrink-wrapped box form.

And that's what Apple's subscription is selling too. So it doesn't make sense to say Microsoft's offering is a "single product" and Apple's is "a range of consumer offerings".

Well, Apple doesn't have a single subscription, they have several in totally unrelated areas (from Music to AppleCare, and from renewing your Iphone model every year leasing-style to Cloud backup). They do offer bundles for some, but not for others.