> These deals are just payouts for the hosts not investments that make the shows better
Honestly I don't think Spotify bought podcasts to make money from it, they just want people to associate the word "podcast" with the app Spotify. And so far that works because no other app gained significant momentum.
The fact that less people watch the show is almost irrelevant
Interesting way of looking at it. I don't know if the marketing value alone could justify the $100m price, but when you think about a 30 second Super Bowl ad being $6m and compare that to all the discussion and news coverage generated by the Rogan deal... yeah I guess it was a pretty effective way of letting the public know they can listen to podcasts on Spotify.
Honestly I don't think Spotify bought podcasts to make money from it, they just want people to associate the word "podcast" with the app Spotify. And so far that works because no other app gained significant momentum.
The fact that less people watch the show is almost irrelevant