Somebody got me with that exact trick during the Charlie Sheen debacle: I was going back and forth between the Twitter page for @CharlieSheen and @CharIieSheen and couldn't figure out how this was possible… I didn't feel exactly smart when I realized what was going on.
edit: on a related note, I half-jokingly tend to read RockMelt as rock-me-it…
edit: on a related note, I half-jokingly tend to read RockMelt as rock-me-it…