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I’m fascinated when one domain wanders into the expertise of another. In this case branding. I bet Ć has some fantastic technical ideas and may be a powerful tool.

But how much does it limit its own future just by having a name that isn’t distinguishable in speech from a much larger brand?

Though this makes me rather curious about products that succeed despite their branding. What happens if we make an unpronounceable language and it takes off? Would it just be given a de facto name by the community?



They can always change the name later. Like Nimrod -> Nim. But the intrigue of this name got a click from me so it is effective at mitigating PL infant mortality.


>One of the hardest things about LaTeX is deciding how to pronounce it.This is also one of the few things I'm not going to tell you about LaTeX, since pronunciation is best determined by usage, not fiat.

Leslie Lamport

Btw the GitHub repo is named cito .


AFAIK Xiaomi created its Mi subbrand because of ‘Xiaomi’ being too difficult to pronounce by non-Asians. But now that people got used to the ‘difficult’ version, they’re getting rid of the ‘Mi’ subbrand.


What brand is that? Ć is pronounced [t͡ɕ] I am not aware of other brands using this sound.

The bigger problem is probably that English speakers can't pronounce it :) On the other hand Chinese should have no problem.


Probably pronunciation is not as important as the ability to find the character on one's own keyboard.

I mean, I probably never pronounced Python or Ruby in the same way a native English speaker does but I can write them and Google them. I have to copy and paste Ć or look for it in my keyboard's hidden characters (easier on my phone.)


Like Thai Qi?


> What happens if we make an unpronounceable language and it takes off? Would it just be given a de facto name by the community?

Yes. Nobody calls ECMAScript by it’s official name. We just call it JavaScript.


Bikeśhed.


C-accent?


More like C-acute. C-accent would be C' which, I am sure, will be invented at some point in the future or past.....


Ć is C-with-acute-accent. C' is C-with-apostrophe.


still waiting for c-grave č also know as crave


Similar to C-dièse, the way some French are saying C# based on how it's written.


apparently Cito (pronounced cheato?) but I'm not sure about the rationale




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