I think this is less a matter of the "post PC world" as it is a matter of PC's having razor slim profit margins due to low barriers to entry and heavy competition. HP knows that and can probably put their capital to more profitable use. Apple makes great products (I have an iphone, an ipod, will probably be buying an ipad next). Still, when it comes to computers, I like to get a bit more bang for my buck than apple is willing to offer.