I understand price bracketing; I use that technique in my own products.
I know it's not always apparent when immersed in highly technical communities, but there are a significant number of people who use their computers very casually. Not people who sit at a computer for hours, but people who open their computer to go to a website. Plenty of entirely computer literate people simply don't use tabs unless they click on a link that is `target="_blank"`
So it's good for rich people who could be satisfied by a 12 year old dell but whom would like to display their status by spending 1000 to have the appropriate brand on the device they barely use?
Some people make purchase decisions using criteria other than technical utilitarianism alone. But there’s more than a few qualitative differences between any 12 year old Dell and a 2020 M1 Air other than being a status symbol.
I know it's not always apparent when immersed in highly technical communities, but there are a significant number of people who use their computers very casually. Not people who sit at a computer for hours, but people who open their computer to go to a website. Plenty of entirely computer literate people simply don't use tabs unless they click on a link that is `target="_blank"`