It's about being found in the app stores. That's where people look for stuff on their phones, that's where you need to come up if you have something you want on someone's phone.
Of course there is a lot of down-side to this, but it is what it is. I wish the App Stores, particularly the Android Market, would create a much more elaborate system of categories allowing people to narrow their browsing down to exactly what they want, then it wouldn't matter so much if there was a lot of useless crap in the app stores, because we would never see it.
This brings up an interesting point: is there anecdata regarding appstore presence being a gateway/entry-point for a website? That is, first the app, then the website?
Of course there is a lot of down-side to this, but it is what it is. I wish the App Stores, particularly the Android Market, would create a much more elaborate system of categories allowing people to narrow their browsing down to exactly what they want, then it wouldn't matter so much if there was a lot of useless crap in the app stores, because we would never see it.