They are a new hardware company that shipped their first product less than 12 months ago. They are not going to make everyone happy in their first year. What they are selling is reparability and upgradability in a good formfactor. If they launch a high-end ARM chipset next year, you can buy it and then install it in your mac-book air sized laptop in 10 minutes. You can then take the old MOBO/CPU and use it as NUC. When they launch better screens, you can take the stock one out and spend $40 on a USB-C adapter to turn it into an external monitor. I'll take that over Apple's "you get what you get, and you will like it, because we know better" approach any day.
