I would consider the value to the consumer and use a value based pricing model.
The value you're offering is overcoming a few challenges.
First, the technical challenges of designing these graphics yourself - you have to pay for potentially expensive software suites (Photoshop, etc.) to get this kind of work done, and then you have to learn how-to do it. There is a financial and educational curve to climb there.
Then the second challenge is time. It takes time to sit and fiddle with a complex piece of software to make a screenshot do what your utility does.
So your value is you provide a single piece of software that does one job very well, and it's near instant and requires little to no learning curve whatsoever.
Further, you need to consider your own personal objectives with this software. I'm not in this field, so I do not have the foresight to see the potential growth with this software, therefore from my perspective it's a cute tool that does one thing. You might know different and can see potentially big markets.
Anyway. I would likely price this as a $15 one time purchase at the non-commercial level (targeting everyday Joe Blogs) with one year of upgrades, and around $50/year/user at the commercial end.
It really depends on the market and the user's pain points, Jobs To be Done, etc.
The value you're offering is overcoming a few challenges.
First, the technical challenges of designing these graphics yourself - you have to pay for potentially expensive software suites (Photoshop, etc.) to get this kind of work done, and then you have to learn how-to do it. There is a financial and educational curve to climb there.
Then the second challenge is time. It takes time to sit and fiddle with a complex piece of software to make a screenshot do what your utility does.
So your value is you provide a single piece of software that does one job very well, and it's near instant and requires little to no learning curve whatsoever.
Further, you need to consider your own personal objectives with this software. I'm not in this field, so I do not have the foresight to see the potential growth with this software, therefore from my perspective it's a cute tool that does one thing. You might know different and can see potentially big markets.
Anyway. I would likely price this as a $15 one time purchase at the non-commercial level (targeting everyday Joe Blogs) with one year of upgrades, and around $50/year/user at the commercial end.
It really depends on the market and the user's pain points, Jobs To be Done, etc.