"The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and jcpenney’s commitment to treating customers Fair and Square."
Soo.. they made it look almost exactly like the US flag and made is square. Design genius. Personally I think the new logo is pretty crappy, wouldn't scale well and would lose most of it's appeal printed in B&W. Alas this debate should be saved for another thread.
I haven't read a printed newspaper in years. Having said that, it's true that a good logo should still be recognizable without color. The new logo passes that test.
