I think it's more of an issue that calls into serious question their integrity, motivations and skills. It's pretty hard to start a company out of an incubator with community support when you'e signaled that you've no ethical regard for the very community that supports you.
I can see how the 'dude, not cool' comment likely made it seem like I found it less reprehensible than I really did. For what it's worth, I agree with your comment.
I think it's more of an issue that calls into serious question their integrity, motivations and skills. It's pretty hard to start a company out of an incubator with community support when you'e signaled that you've no ethical regard for the very community that supports you.