Good thing you're here to tell 37signals' owners how they have to behave to be taken seriously as a company. With that kind of personal language, they'd never get any serious customers!
Oh wait.
Here's the thing: this is how they've built their company. This is the kind of thing they say.
It's totally "acceptable" for DHH to tweet whatever the hell he wants, because that's the image he cultivated. That's what people love him for. That's why they follow him on Twitter, attend his talk, buy the books he cowrote.
You can dislike it all you like - nobody's forcing you to read it, nor forcing you to talk that way. But where on earth do you get off saying it's "unacceptable"?
Oh wait.
Here's the thing: this is how they've built their company. This is the kind of thing they say.
It's totally "acceptable" for DHH to tweet whatever the hell he wants, because that's the image he cultivated. That's what people love him for. That's why they follow him on Twitter, attend his talk, buy the books he cowrote.
You can dislike it all you like - nobody's forcing you to read it, nor forcing you to talk that way. But where on earth do you get off saying it's "unacceptable"?