I don't disagree on that IP, but some of that intellectual stuff is still in people's brains. I do think 'talent acquisition' does play to the egos in some cases, but there's also the 'keep the talent' away from competition. Just because people know how it's done doesn't mean you should make it easy for them. Over time almost all this tech stuff gets commoditized (virtualization, search, big data, etc) but in the early stages, having some talent on staff that developed 'big search tech X', and keeping them away from competition, gives you a short term advantage.