>I may lose you as a customer, but the statistics dictate that I'm going to do much better overall if I do things this way which is why everybody does. (Groupon, Fab, Gilt, etc).
I've bought 1 thing on Groupon, 1 thing on LivingSocial, 0 on Fab, 0 on Gilt, 0 on One Kings Lane, and I initially signed up for all of them.
And yet reading that your site was fashion for men still (at least initially) piqued my interest.
Perhaps you should target a different customer: me -- a minimalist who just wants a good, focused product line that incorporates color (e.g. like J.Crew).
I've bought 1 thing on Groupon, 1 thing on LivingSocial, 0 on Fab, 0 on Gilt, 0 on One Kings Lane, and I initially signed up for all of them.
And yet reading that your site was fashion for men still (at least initially) piqued my interest.
Perhaps you should target a different customer: me -- a minimalist who just wants a good, focused product line that incorporates color (e.g. like J.Crew).