I agree. Old site, doesn't look that good, but benefits from old school 'mom&pop web design' look that might or might not inspire trust in buyers.
New site has less character and is more bland. I cannot get over the cards and the mac. Why is background in screen same as outside - totally breaks the message of software in a computer, make it black at least, so that the image can be read more easily, now the computer looks like an open frame. Or show a stylized screenshot of the software. And why does the cards look so boring? Add some shadows or something. Why are links underlined in menu. Why is try now more prominent than buy now? New design need to get it's priorities straight!
I would like to see an A/B test on whether changing some of the fonts to ComicSans would increase conversion. I think that for this audience it might.
Ditto. The new design looks too bland, like a gazillion other 'designed' sites. Keeping the mom&pop look is important.
I'd keep the old layout, but fix the colors. If you get a designer to improve the colors and the gradients so they are less Windows 95-ish, it would be much better.
New site has less character and is more bland. I cannot get over the cards and the mac. Why is background in screen same as outside - totally breaks the message of software in a computer, make it black at least, so that the image can be read more easily, now the computer looks like an open frame. Or show a stylized screenshot of the software. And why does the cards look so boring? Add some shadows or something. Why are links underlined in menu. Why is try now more prominent than buy now? New design need to get it's priorities straight!
I would like to see an A/B test on whether changing some of the fonts to ComicSans would increase conversion. I think that for this audience it might.