The thing is, if you have any of (b)-(f), why shouldn't you also get (a)?
The maximum fine is 20 million euros or 4% of revenue, whichever is higher. Sure, it probably won't be imposed on a first time violation, but why take the chance?
Could you imagine any lawyer advising a company against requiring consent, even if they have some cover because of a legal obligation? Isn't it much safer to deny service to those that refuse to consent?
Sure, it'll annoy the customer, but right now the customer is used to minor annoyances.
The maximum fine is 20 million euros or 4% of revenue, whichever is higher. Sure, it probably won't be imposed on a first time violation, but why take the chance?
Could you imagine any lawyer advising a company against requiring consent, even if they have some cover because of a legal obligation? Isn't it much safer to deny service to those that refuse to consent?
Sure, it'll annoy the customer, but right now the customer is used to minor annoyances.