Making and breaking a pile of props is a pretty normal consequence of filming so... | Hacker News

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Dylan16807 on May 10, 2024 | parent | context | favorite | on: Apple apologizes for iPad 'Crush' ad that 'missed ...

Making and breaking a pile of props is a pretty normal consequence of filming something. The actions of the crew are not the problem.

ammo1662 on May 10, 2024 [–]

Yes, but it is the point what people complain about. This "apology" just ignore that.

Dylan16807 on May 10, 2024 | [–]

I'd say it's the disrespect the ad shows that is the problem.

But you're right that "missed the mark" is not really an apology for anything in particular.

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