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It was totally incongruous when it was made as well. Buying a computer from a company was never an act of rebellion.


Rebellion can't be bought, but in the 1980's I think it was still an open question whether computers would ever be something that non-nerds wanted. In hindsight, it seems inevitable that general purpose, user friendly computers would crush everything, but was that really a given? Isn't there a possible world where IBM and/or Xerox do own everything and never make it past huge, expensive systems that were only made for specialists?

For everyone here that loved our C64 or DOS PC, how many of our peers actively rejected early computers because they weren't fun to use?


Besides which it seems to me that Apple has never really been against having a single giant corporation controlling everything you can see, do and say, they were just against that corporation not being Apple.


I think they're pretty good at resisting that tendency, IMO. They're not pre-Musk Twitter or anything like that. Do you have examples?




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