> 3. The engineer’s purchase decision is more logical than emotional
I think the author wishes this were true, but it’s not. Engineers have emotional attachments to tools just like everyone else. I often reach for a tool I like over the logical choice, and that’s just fine.
Yeah I think the article outlines much of how engineers perceive themselves, rather than how they actually behave. Look at all the VC-funded tech products with fancy landing pages. Webflow, Vercel, Warp, etc. They may list out more technical detail than a typical product, sure, but they're appealing to your emotions just the same.
Just head over to vercel.com; the tagline is "Your complete platform for the web." If you think that's not an attempt to appeal to you on an emotional level, you need to introspect more.
I think the author wishes this were true, but it’s not. Engineers have emotional attachments to tools just like everyone else. I often reach for a tool I like over the logical choice, and that’s just fine.