Even back when all the kids had C64s, most only knew enough about it to load up games from the tape drive. Personally I was intrigued by the built-in basic, and that got me started programming (and I absolutely loathed the mindless consoles like the Nintendo Entertainment System), but I was very much in the minority.
It feels like people aren't interested in being creators. Just consumers. And that shows in how media and companies refer to people as consumers.
I wish there was a way to reverse this trend. It feels in many ways like a Plato's cave kind of situation.