One thing I'm wondering as I read this is whether there has ever been a successful turnaround at a dot com company before. I can't think of any. If anybody can think of one, I'd be interested to hear it. I think Yahoo is still going to shrink a great deal, but that has little to do with their CEO. You can't expect one person to reinvent a company that does not have typical operations. By that I mean you can't improve processes or introduce vastly better products. Yahoo's only chance at growing is to expand into new product lines. That's why I don't necessarily think Mayer is a great match. I would be far more interested if a Tim Cook type had been chosen. Not because of the ties to Apple, but because of his expertise in operations and real business experience.