If you didn't follow what Jimmy Carter did after his presidency, this short habitat for humanity vignette highlights it well - https://www.youtube.com/watch?v=ajWLdawnCPU (11 mins)
As the CEO of Habitat for Humanity says in the video, it was for marketing, not the houses he literally built. "I don't think anyone would have hear of Habitat for Humanity If President and Mrs. Carter hadn't gotten on that bus in 1984" - They've since gone on to build over 800,000 homes - he could have easily not gotten behind them in such an earnest way year over year.
If I was running a charity like that, I would try to curate the main YouTube account and make it so practically everything gets at least hundreds of likes.
11 years old and I doubt HfH was spamming their channel with reactions, memes, and Crazy challenges (GONE SEXUAL!). A lot of the "good content" isn't as "watchable", sadly.
I am glad more and more well produced channels are starting to buck this trend though. They won't ever be Mr. Beast levels, but they amass a solid following.
2013 was a big year on YouTube, it was the year after Gangnam Style came out - the first YouTube video to reach a billion views. When I see old videos on there I often see a high upvote count.
Sure, but this is a channel that has 12k subs, in 2024. I can't imagine more than a few thousand subs in 2023.
And it's not a music video. 2013 was a big year but also when the algorithms went into overdrive on what you needed to do to drive engagement. The only thing this video didn't do "wrong" was be less than 5 minutes, which IIRC was the mini umum video length of that time to not be punished by the algorithm.
