I've recently started an indie hacker journey and cannot emphasize how much work it takes. It's incredibly hard to develop the technical side, listen to feedback to improve the product/UX, do SEO, viral marketing, and more.

Hiring more people seems necessary to stay sane -- at least for my project. But you need money for that, which you won't have for a long time. Even tools for all these aspects (Claude, Revid.ai, ahrefs, etc) stack up in subscription costs.

Maybe this is just because I'm getting started, though.