As I see it, it is just a marketing problem with easy solutions.
There is psychology and reverse psychology. You could fool people into embracing the heat by redecorating the stations and trains to make it a 'journey to hell, via the centre of the earth'. The stops south of the river could be marketed as Dante's inferno and hellish.
Or you could go the other way, to make it kitch Hawaiian themed, so people expect the heat and to embrace it as a mini-holiday.
Or, the stations could be redecorated as if it were a trip to the Antarctic, so people see images of penguins braving the ice, with murals from the Shackleton days, to imagine they are cold.
In places like Moscow the underground train stations give the impression that people are in splendid palaces, this works pretty well. As I see it, TfL just need to up their decor game, problem solved.
As I see it, it is just a marketing problem with easy solutions.
There is psychology and reverse psychology. You could fool people into embracing the heat by redecorating the stations and trains to make it a 'journey to hell, via the centre of the earth'. The stops south of the river could be marketed as Dante's inferno and hellish.
Or you could go the other way, to make it kitch Hawaiian themed, so people expect the heat and to embrace it as a mini-holiday.
Or, the stations could be redecorated as if it were a trip to the Antarctic, so people see images of penguins braving the ice, with murals from the Shackleton days, to imagine they are cold.
In places like Moscow the underground train stations give the impression that people are in splendid palaces, this works pretty well. As I see it, TfL just need to up their decor game, problem solved.