Guys, it's been over for a while now. And I mean decades... This is just one of the next steps in the path that's been laid out in front of us since the general population reached critical mass on the Internet and the ruling class (politicians, the media, corporations...) went all in on exploiting them for money and power. If we don't radically change the underpinnings of how the entire system works, we're in for much worse than this.