And this number is produced even with the edge case you brought up! Targeting is just that good.
Advertising is also not just product advertising, as in, "we would like to purchase this exact product". Advertising spaces are also contested, so, if one brand doesn't buy it, maybe a competitor will. Advertising also increases mindshare - you might not buy another new car of course, but people are still influenced by what they see. Brands are also bolstering their image with ads, regardless if you particularly buy or not. They are associating situations, lifestyles, emotions with their brand.
What I'm trying to get at is incentive. The incentive is huge, and measurable, from the advertiser standpoint. And so, we will never get rid of targeted ads, unless we legislate, and enforce.
And this number is produced even with the edge case you brought up! Targeting is just that good.
Advertising is also not just product advertising, as in, "we would like to purchase this exact product". Advertising spaces are also contested, so, if one brand doesn't buy it, maybe a competitor will. Advertising also increases mindshare - you might not buy another new car of course, but people are still influenced by what they see. Brands are also bolstering their image with ads, regardless if you particularly buy or not. They are associating situations, lifestyles, emotions with their brand.
What I'm trying to get at is incentive. The incentive is huge, and measurable, from the advertiser standpoint. And so, we will never get rid of targeted ads, unless we legislate, and enforce.